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Case is a website that provides personal and professional development resources, including coaching, speaking, and training services. When we started working on the project, the website was struggling to attract organic traffic and rank for important keywords.


The goal was to find issues that were hindering improving the website’s visibility in search engines. Moreover, the users were not staying and taking interest in a song which was decreasing the website traffic.

 Strategy for

Our team started by analyzing the website and the first step was to audit the website to find the issues. We found 404 errors on most pages of the website and that was the main reason that the website ranking was affected.

Moreover, we found thin content and there were issues in internal linking that were not motivating the users to navigate to other pages of the website.

To implement this strategy, we started to work step by step.

Step 1: We started by fixing the 404 error. It left a good impact on the website.

Step 2: The next step was to do strong internal linking and we also improved the navigation to maintain the user’s interest and let them stay on the website for a long.

Step 3: 3rd step was to improve the content quality. We analyzed the competitors and worked on some golden keywords. We worked closely with the content team to create a content calendar and produce new, high-quality content on a regular basis. We also optimized the existing content on the website to improve its relevance and visibility in search results.

Step 4: To improve the website’s technical SEO, we audited the site and implemented changes to improve its crawl ability, indexability, and overall site architecture.

Overall, we improved the Onpage SEO of the website. It included optimizing the site’s metadata, header tags, internal linking structure, and site speed.


As a result of our hard work, the website’s traffic cost increased dramatically, and the targeted keywords started ranking on the first page of search engine results. 

It led to an increase in organic traffic, which was not only higher in volume but also better quality.

Users were more engaged with the website, spending more time on the site, visiting more pages, and converting at a higher rate.

The client was overwhelmed and happy because it brought a 30% increase in generating revenue. 

Our efforts also led to a significant improvement in the website’s domain authority, which helped to further increase its visibility in search engines. Overall, the project was a resounding success, and the results speak for themselves.


In summary, our team’s work on was a great example of how a targeted, data-driven SEO strategy can deliver impressive results.

By focusing on fixing the existing issues, content creation, and technical optimization, you were able to improve the website’s visibility in search engines, attract more targeted traffic, and ultimately increase conversions.

Our team’s dedication and hard work have made a significant impact on the website’s success, and you should be proud of the results you achieved. 

P.S. If you’re looking to improve your website’s visibility and rankings, contact us for a free SEO analysis. Our team of SEO experts will assess your website’s current SEO health and provide you with a customized SEO strategy to improve your online presence. Contact us today to get started.

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